It’s about time.
There are plenty boring, corporate restaurants in the food truck business (Sizzler, Wendy’s, Taco Bell) but none has the gravitas of White Castle. No less a luminary than Josh Ozersky claims that Walter Anderson, founder of White Castle, invented the hamburger; he’s wrong of course, but that does not diminish the power of the chain.
At a recent food truck festival in Las Vegas, lines to get a White Castle slider exceeded a 4 hour wait time! Sounds like some of the doofuses who queue up for brisket in Austin have migrated west.
Opening a food truck in Louisville, Birmingham or perhaps Jackson Mississippi makes a lot more sense than trying to penetrate the completely saturated market of an Austin or Orange County.
White Castle didn’t grow to become a 4oo unit strong chain by being un-savvy. This was clearly a well thought out move. Any readers in Louisville? Please report back.